Over on Alcohol Professor, I’m writing about Westland American Single Malt Whiskey. Single in Seattle is both a look at the up and coming Seattle distillery as well as a rumination on the amount of shenanigans, bad whiskey, and lying that makes exploring American craft spirits exhausting when it should be fun.
I remember a time, not so very long ago, when the announcement of a new American whiskey was cause for celebration, usually in the form of drinking said whiskey. Nowadays though, with so much (not undeserved) to-do about fake distilleries and fake craft and crap craft and whatever else is making us mad, the announcement of a new American whiskey is more likely to spark a determined fact-finding mission with the goal of uncovering if, and if so how much, the whiskey’s marketing is trying to deceive consumers. While the function of whiskey press as an industry watchdog is, ultimately, a good thing that will, I think, result in some much needed changes to certain shady aspects of the business, it can be exhausting. It can be easy to forget that sometimes, you just want to sit back and be excited and happy about something. Which is why my first sip of Westland, a west coast single malt made near Seattle, Washington, was such a delight.