La Vie Parisienne
It is fashionable, and has been for some time now, for Americans to dislike France. Our one-time close ally, the country that basically bankrolled the American Revolution, that gave the world Brigitte Bardot, Sophie Marceau, and Jean Reno — you surrender early in one little world war, and suddenly the US is holding a grudge against you for decades, exacerbated by your unwillingness to approve the occasional dubious war in the United Nations. Here, however, in this city of bon vivants and coquettes, we harbor no ill will toward our brothers and sisters on The Continent. They simply gave us and continue to give us too many wonderful things, including that statue I see in New York Harbor every day on my way to work.
And they gave us the risque magazine. Specifically, La Vie Parisienne, founded in 1863 as a guide to upper class and artistic life in Paris. Of course, anyone who knows anything about such circles both high and low knows that eventually a bared breast or naked bottom is going to find its way into the discussion, and before very long, La Vie Parisienne became the preeminent publication for those in search of a bawdy jest, juicy gossip, or investigative exploration of some manner of Bohemian life, preferably involving nudity. The magazine became hugely popular, and not just among the Parisienne libertine set. Imitators quickly sprung up, with titles like Le Sourire, Le Rire, Le Regiment, and Fantasio. It was not all about the coy mademoiselle or caddish gent, however, and like the early editions of its eventual descendant, Playboy, La Vie Parisienne also featured articles on style, finances, politics, the arts, and romance. So you could totally buy La Vie Parisienne just for the articles.
But if perchance your eye did stray and was drawn to those spicy illustrations, you would be inevitably greeted by a knowing smirk, a defiant liberty, and playful sauciness that became increasingly popular after the first World War and during the rise of the Jazz Age, flappers, and the tremendous sense of blowing off some steam and shedding inhibitions that did its best to lift the weight off the world’s shoulders during the 1920s. During the Great War, General Pershing himself warned American troops that under no circumstance should they submit their eyes to viewing such filth, which I’m sure resulted in a mysterious spike in sales for the publication. La Vie Parisienne continued to publish well into the 20th century, but with the rise of photographic magazines and increasing brazenness of the publications, the glimpse of stocking or artfully bared bosom from a loose Grecian tunic became quaint and then was surpassed and forgotten. In 1970, the storied and ground-breaking publication printed its final issue, though the name was sold and assigned to a new magazine in 1984, which continues publication now.
But for us here, as one would guess, we prefer the old days and old ways and the artwork of bold pioneers in sly sinfulness and mature mirthmaking like Georges Barbier, Gerda Wegener, Cheri Herouard, Georges Leonnec, Maurice Milliere, Sacha Zaliouk, Umberto Brunelleschi, Raphael Kirchner. There is such a…not innocence about their artwork, but an energy, a happiness, an idea that sexuality and playfulness and intellectualism were things to be loved, celebrated and enjoyed rather than demonized and shunted to the shadows of guilt and self-loathing. Such a joie de vivre. Without them, we might never have had…oh, who am I kidding? Nudie magazines were inevitable, since the first thing we do as humans with any new medium is use it to display each other naked. But still, we honor the magazine that started the ball rolling. So order yourself a French 75, put on some Francoise Hardy, and join us celebrating the magazine that dared celebrate our secret love of decadence and dandyism. On s’est bien amusé, darlings!