In 1960, American International Picture’s “house” director Roger Corman convinced the notoriously cheap movie studio to pony up a little extra time and money (and color film) to produce Corman’s attempt to capture the lush Gothic atmosphere of a Hammer horror film. Against their thrifty nature, the studio relented, allowing the ambitious and inventive director a staggering fourteen days to make Fall of the House of Usher. The resulting film, a landmark in American horror, is a necessarily narrowly focused affair — there are only four characters — but it’s a fantastic accomplishment. The quick turn-around time and low budget is hardly evident. Every frame is stuffed with decaying Gothic opulence and vibrant color, and the talky nature and slow pace of the film never causes the narrative to drag, thanks almost entirely to the brilliant and tortured performance by Vincent Price. AIP’s risky (for them) investment paid off. The film was a hit, and audiences used to seeing cheap black and white horror were dazzled by this sudden explosion of color and quality. When the dollars started pouring in, AIP gave the go-ahead to Corman for another film in the same vein. And another. And thus was born what’s known as AIP’s Poe Cycle, a series of consistently high-quality horror films based (extremely loosely at times) on the writing of Edgar Allan Poe (and, in one case, H.P. Lovecraft, but they sold it as Poe).
After the runaway success of Fall of the House of Usher and Pit and the Pendulum, Corman was growing dissatisfied with his AIP contract. He had proven to be a profitable director, and now he was a critically acclaimed director as well. His two films had more or less single-handedly lifted the reputation of AIP out of the realm of the drive-in circuit and established them as a genuine studio that made genuine movies with genuine class. Corman’s two Poe films also lifted the flagging reputation of horror, which since its heyday at Universal during the 1930s had sunk lower and lower until it was basically considered schlock, then almost replaced entirely by science-fiction and Communist paranoia films. Hammer’s Horror of Dracula and Curse of Frankenstein had gone a long way to revitalizing the horror genre, but Corman’s Poe films undoubtedly contributed a great deal to solidifying the resuscitation, at broad but especially in the United States where theater owners were proud to see that yep, we could make ’em just as good here as they could over there.
Technically, this should have been the first Hammer horror film I reviewed, if for no other reason than the sake of some chronological order running through this ongoing journal. This is the one that started it all. Well, no, technically I guess Quatermass Xperiment started it all, but this is the one that really made “all” all that much more. But in our zeal to watch a good vampire movie, we skipped ahead a bit and went for Horror of Dracula first. A faux pas, perhaps, but thanks to the miracle of hyperlinks and the web, you can always read this one first then skip on back to the other one. Or you can do what most people are probably doing anyway, and just not worry about it.