It was during the great mid-century cocktail revival that young Ian Fleming came into his own as the gadabout and Bond vivant we know him as. And it’s likely that, as a man heavily influenced not just by British adventure writers like John Buchan, but also American detective novel writers like Dashiell Hammett and Raymond Chandler, creator of the Philip Marlowe series and one of Fleming’s literary icons (Fleming even interviewed him for the BBC in 1958; the interview is the only known recording of Chandler’s voice, which the BBC radio producers described as “”slurred with whisky”), their drinking habits and those of their characters would have rubbed off on Commander Fleming. In the 2013 novel The Ian Fleming Files: Operation Parsifal by Damian Stevenson, a based-on-real-events novel about Fleming himself having wartime adventures that would inspire the adventures of James Bond, Fleming meets with his aging mentor Alfred Dillwyn “Dilly” Knox, who takes Fleming to The Eight Belles Pub.
“His two battered suitcases came and he unpacked leisurely and then ordered from Room Service a bottle of the Taittinger Blanc de Blancs that he had made his traditional drink at Royale. When the bottle, in its frosted silver bucket, came, he drank a quarter of it rather fast and then went into the bathroom and had an ice-cold shower and washed his hair with Pinaud Elixir, that prince among shampoos, to get the dust of the roads out of it.” — James Bond checks in, On Her Majesty’s Secret Service
I reckon I’ve made the joke often enough about Pinaud Elixir, that prince among shampoos, that I should probably write a little about it beyond its role as my go-to joke whenever I mention James Bond. Pinaud is a venerable men’s grooming company, having been established — if you believe the label — in 1810 by French perfumer Edouard Pinaud. But since Pinaud himself wasn’t born until sometime around that year, one assumes a bit of poetic license is being taken by the brand. Still, it’s been around for a long time. Pinaud opened his first shop in Paris in 1830, and in 1833 his “lilac vegetal” product became so popular with the Emperor Napoleon that the ruler had Pinaud appointed “Royal Parfumer,” and the company’s Lilac Vegetal after-shave became the official facial pick-me-up of the Hungarian cavalry. Never mind that Napoleon had died in 1821, and that Napoleon III, while alive at the time, wasn’t in France and didn’t have much of anything to do with Hungary’s cavalrymen. But what can you do? Let truth get in the way of a good story?