Tag Archives: Diageo

Alcohol Professor: Blinded by the Truth

The shift of the whisky market toward whisky with no age statement on the label is causing all sorts of controversy. In my latest Frolic Afield at Alcohol Professor, I throw myself into the debate. Blinded By the Truth is an account of Diageo’s “Blind Truth About Aging Whisky” seminar at Tales of the Cocktail, a tasting meant to illustrate that a whisky’s age and its quality are not dependent upon one another. However, partway through, it became pretty obvious that the tasting was designed to stack the deck in favor of the point the presenters were asserting.