Tag Archives: Chris Latta

GI Joe: The Movie

Back in October of 2003, when I was still gainfully employed as a writer at Toyfare magazine, I was given the following assignment: using my vast and shameful knowledge of things both Transformer and GI Joe, I was to write an article, using a series of pre-determined questions and criteria,  pitting the two iconic toy lines against each other in a battle for overall supremacy. Hey, it’s the sort of things we did back then as grown men and women. I can’t say I went into the article without some degree of personal bias. I had a huge GI Joe collection when I was in middle school. My Transformers collection was OK, but GI Joe is where all my time and money went — partly because there was so much more you could buy, and partly because collecting GI Joe figures was a lot easier on a lawn mowing allowance than collecting the much pricier Transformers figures. And for a kid with a big, wooded back yard, the potential play value of GI Joe was considerably more substantial — and yes, I was eleven years old; I played with my GI Joes.

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